In a time dominated by AI-driven chat, social selling, and video content, it might be tempting to think that email marketing is losing its edge. But the numbers tell a very different story. As of 2025, the global email marketing market is valued at $13.8 billion, with projections reaching $18.1 billion by 2027, according to Statista. Over 4.5 billi

Email remains one of the most powerful tools in the B2B marketing arsenal. In fact, according to a 2024 report by Statista, the global email marketing market size reached $12.4 billion and is expected to grow to $18.1 billion by 2027, with a significant portion driven by B2B communications. With over 4 billion daily email users and a proven ROI of